Simply by existing, every organization carries a narrative that shapes its relationships with all stakeholders.

However, through our work with clients across various countries and categories, we have often found that these narratives fall short. They fail to define a clear identity, connect with audiences, or reflect the complexities of the market. When this happens, it can have serious consequences, creating a weight that holds the organization back from reaching its goals.

We invite you to use this short scorecard to audit your organization’s narrative and see whether it needs to be adjusted, refreshed, or completely redefined.